Livin on the fly is about following your dreams. Our Philosophy is about spontaneity and determination while balancing risk and reward. Many times we become complacent in our lives and have excuses for not following our passion. Livin' On The Fly is all about the idea that I am going to do it! It may be fly fishing more or starting a new business, it doesn't really matter. Livin' On The Fly is about doing it because you can!